Pricing Page Example – Douglas Machines (Industrial Equipment)

Douglas Machines Corp. offers commercial and industrial washers for containers used in the bakery, meat, poultry, food processing and packaging and industries. Its products range in price from $10,000 to $1,000,000+ and are sold via a Direct Sales force as well as Dealers.

We designed the Pricing Page as a Triple option with the Self-Service and Full-Service (original Contact Us form) as the primary options. Having multiple options gives users a choice and tends to motivate them to choose one.


The option opens a new window that starts the process. Here we have a 2-step form where we filter personal and competitor email addresses first, then, if valid, the system passes to the product catalog screen for item selection.