Pricing Page Example – Peters’ Heat Treating (Industrial Services)

Peters’ Heat Treating provides metallurgical, heat based services for precision manufacturing clients in Aerospace, Manufacturing, et al.


1) We changed the “Request a Quote” button in the header to simply “Pricing”. Studies prove that it outperforms “Request a Quote” 3 to 1.

2) We recommended an actual “Pricing” page but there is no pricing on it because every job is a custom service. We chose instead to humanize the page and stress the experience of one of the people you might work with on  your project.

By isolating the Pricing page from the general Contact Us page, we can use a visitor tracking tool to tell us which companies might be looking for pricing for heat treating services.