Think your pricing is secret? Think again…

When I bought my house I was considering whether to change the door locks or not. I called the locksmith and he asked me one simple question that froze me in my tracks, “Who has a key to [...]

100 ways to say “Do NOT CALL me” (funny)

If you are a sales or marketing professional, then chances are you are familiar with the “Do Not Call Me” comments your forms sometimes generate. Since our EchoQuote™ tool is [...]

Should B2B companies put pricing on their websites?

There’s a raging debate going on about whether or not B2B companies should put pricing on their websites. Proponents like Jakob Nielsen argue that customers need to “understand the nature” of an [...]